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Free Admission to Chico's Patty Berg Memorial Tournament

April 8, 2015

DAYTONA BEACH, Fla., April 8, 2015 – The Symetra Tour, Road to the LPGA, is excited to announce that admission to the Chico’s Patty Berg Memorial will once again be free to the public courtesy of The News-Press Media Group.


The News-Press Media Group has signed on as the daily entitlement sponsor to make admission to the Chico’s Patty Berg Memorial completely free for the entire community. All four rounds of the tournament from Thursday, April 16 through final-round play on Sunday, April 19 are free to the public. 


“The News-Press Media Group is thrilled to be part of the Chico’s Patty Berg Memorial,” said Karin Cherwick-Skala, Brand Manager of The News-Press Media Group.  “We have been serving this community for 130 years and are honored to be Southwest Florida’s trusted hometown source. We believe our communities should be stronger connected and with all of the proceeds benefiting Stand Up To Cancer, we hope families enjoy this event and support a good cause.”


The Chico’s Patty Berg Memorial will be contested at Cypress Lake Country Club, the home course of LPGA legend Patty Berg, the week of April 13. First-round play for the Symetra Tour event begins on Thursday, April 16 and runs through Sunday, April 19. The Legends Tour event will begin on Saturday, April 18 and conclude side-by-side with the Symetra Tour event on Sunday. 


While Symetra Tour players and Legends Tour players will be paired together on the weekend, both Tours will be competing for separate $150,000 tournament purses. The winners of both events will receive the first place check of $22,500. 


Throughout the week, there will be unique women-to-women mentoring opportunities for Symetra Tour professionals. “Very few players ever excel to the heights of success on the LPGA exhibited by these Legends Tour players,” said Mike Nichols, Chief Business Officer of the Symetra Tour.  “Our members are some of the best golfers in the world, so giving them the unique opportunity to glean a tip or advice from these legends is what this week is all about, and we appreciate Chico’s vision in making it possible.” 


In addition to playing inside the ropes on Saturday and Sunday, the Symetra and Legends Tour players will share a locker room, player dining and practice facilities, giving them ample opportunity to share ideas with some of the greatest LPGA players of all time.  The LPGA Tour has formalized this mentoring into what they call a PODS System, which groups LPGA rookies along with current players and a Legend,” continued Nichols.  “This week is just a small way for us to mirror that opportunity.”


The Chico’s Patty Berg Memorial will benefit Stand Up To Cancer, a program of the Entertainment Industry Foundation 501 (c)(3) organization, which funds innovative cancer research that will get new therapies to patients quickly and save lives now. 


For more information about the Chico’s Patty Berg Memorial, contact tournament director Matt Hoover at matt.hoover@gwse.com or call 239-254-9770. Fans can also visit www.chicospattybergmemorial.com for up-to-date information. 


About the Symetra Tour

The Symetra Tour, the official Road to the LPGA, has begun its 35th competitive season in 2015. With the support of its umbrella sponsor, Symetra, the Tour’s mission is to prepare the world’s best young women professional golfers for a successful career on the LPGA Tour. The top-10 money winners each season earn memberships on the LPGA Tour for the following season. With more than 600 alumnae moving on to the LPGA including 2014 RICOH Women’s British Open champion Mo Martin and current Rolex Women’s World Golf Rankings No. 1 Inbee Park, former Symetra Tour players have won a total of 382 LPGA titles, including 45 major championships. Symetra Tour events have contributed more than $5 million to charitable organizations throughout the nation since 1989. Follow the Symetra Tour on the web at www.SymetraTour.com, Facebook.com/RoadtotheLPGA,Twitter.com/Road2LPGA, and YouTube.com/Road2LPGA.


About The Legends Tour

The Legends Tour is the official senior tour of the LPGA. The tour began in 2000 by LPGA professionals to showcase the talents of some of the greatest women’s golfers of all time. The Legends Tour has more than 120 members, including 13 LPGA and World Golf Hall of Fame members. Legends Tour players have over 750 combined LPGA Tour victories, including 84 major championships. In its 14 seasons, The Legends Tour has awarded more than $13 million in prize money and helped raise nearly $16 million for charity. The Legends Tour has hosted events in Arizona, Connecticut, Florida, Georgia, Hawaii, Indiana, Iowa, Maine, Mississippi, Massachusetts, Michigan, New Hampshire, New Jersey, Tennessee, Wisconsin, Japan and Australia. For additional information on The Legends Tour, log on to www.thelegendstour.com


About Chico’s

Chico’s primarily sells exclusively designed, private branded clothing for women featuring a combination of great style with on-trend, expressive and one-of-a-kind designs to yield a wardrobe that is fashionable, unique, relaxed, figure-flattering, and comfortable. 


Chico’s currently operates more than 600 boutiques and over 100 outlets across the U.S., Canada, and Puerto Rico. Chico’s also publishes a monthly catalog and offers online shopping at www.chicos.com. 




Media Contact

Bret Lasky, Symetra Tour Media, bret.lasky@lpga.com, 386-679-1292

Sue Fracker, Legends Tour Media, sfracker@jbcgolf.com, 617-513-4716

Kristin McClement, Chico’s Public Relations, kristin.mcclement@chicos.com, 239-346-4870


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